THE TEAM
BEHIND THE TECH

Mineral City was founded by a cross-disciplinary team of medical imaging experts, brand protection veterans, and supply chain strategists. Together, we’re building technology that safeguards people, products, and industries.

From Radiology to
Global Supply Chains

Founded by leaders in interventional radiology, security, and supply chain technology, Mineral City was born from a belief that authentication should be as seamless as scanning a barcode — but ten times more secure.

2022

Technology concept developed by a team of imaging experts and brand protection veterans.

2023

Proprietary markers and AI system validated in lab conditions.

2024

Pilot program launched across pharma, spirits, and luxury goods.

2025

Product commercialization and strategic expansion begins.

The Minds Behind Mineral City

Our team blends deep technical expertise with operational experience across regulated industries. We don’t just know the science — we know the stakes.

Dr. Travis Meyer
CEO/Co-Founder 

Travis is a physician-engineer and serial entrepreneur. He leads the development of the XR Vision System™, a patented radiographic and AI-powered authentication platform redefining quality control and verification. With deep clinical and technical expertise, Travis is focused on translating breakthrough science into scalable solutions that enhance global supply chain integrity.

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Dr. Chandana Kurra
Head of Business Development/Co-Founder

Chandana is Head of Global Business Development and Partnerships at Mineral City AI, where she drives strategic growth and industry collaboration. A dual-fellowship trained imaging expert, she brings deep expertise in imaging safety, quality, and optimization. Her published research supports the use of proprietary radiodense markers, helping translate clinical insight into scalable, high-impact technology.

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Adam Bartlett
EVP, Sales & Growth Strategy

Adam brings 15 years of global experience in sales, customer success, and operations, with deep expertise in anti-counterfeiting and brand protection. He has led traceability and security initiatives for top luxury brands and industry leaders. At Mineral City AI, he drives strategic sales and growth, leveraging his network to expand the company’s presence across key verticals including luxury goods, currency, security, and life sciences—one of the company’s largest market opportunities.

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Gemell Davis
CPA – Chief Operating Officer/Chief Financial Officer

Gemell is a seasoned C-suite executive with 25+ years of experience across high growth startups, founder-led, and/or private equity-backed companies. He drives scalable, profitable growth through strong leadership and financial discipline across diverse industries and businesses of various sizes.

READ MORE
ROLL UP
Chris Marti
Head, Applications

Chris is a product and technology executive with 15+ years of experience in enterprise SaaS, focused on supply chain and retail technologies. He led product at Sourcemap through its Series B and held key roles at OpSec Security advancing track-and-trace solutions. At Mineral City AI, he aligns product, commercial, and customer success teams to deliver market-defining B2B2C solutions.

READ MORE
ROLL UP
David Spenciner
MBA - Advisor, R&D and Business Strategy

Dave brings deep expertise in business strategy, IP, and engineering for medical device startups. He has led multiple companies through FDA approval and market entry, combining technical insight with strategic guidance. At Mineral City AI, he helps shape product innovation, protect intellectual property, and drive clinical expansion.

READ MORE
ROLL UP
Dr. Michael Freidl
Advisor, Medical and Military Applications

Mike, an Army veteran and orthopedic surgeon, leads hospital VAT committees focused on quality, safety, and tech adoption. At Mineral City AI, he brings clinical insight and leverages his CBP connections to support government contracting, trade compliance, and anti-counterfeiting efforts as a veteran-owned small business.

READ MORE
ROLL UP
Dr. Travis Meyer
CEO/Co-Founder 

Travis is a physician-engineer and serial entrepreneur. He leads the development of the XR Vision System™, a patented radiographic and AI-powered authentication platform redefining quality control and verification. With deep clinical and technical expertise, Travis is focused on translating breakthrough science into scalable solutions that enhance global supply chain integrity.

READ MORE
ROLL UP
Dr. Chandana Kurra
Head of Business Development/Co-Founder

Chandana is Head of Global Business Development and Partnerships at Mineral City AI, where she drives strategic growth and industry collaboration. A dual-fellowship trained imaging expert, she brings deep expertise in imaging safety, quality, and optimization. Her published research supports the use of proprietary radiodense markers, helping translate clinical insight into scalable, high-impact technology.

READ MORE
ROLL UP
Adam Bartlett
EVP, Sales & Growth Strategy

Adam brings 15 years of global experience in sales, customer success, and operations, with deep expertise in anti-counterfeiting and brand protection. He has led traceability and security initiatives for top luxury brands and industry leaders. At Mineral City AI, he drives strategic sales and growth, leveraging his network to expand the company’s presence across key verticals including luxury goods, currency, security, and life sciences—one of the company’s largest market opportunities.

READ MORE
ROLL UP
Gemell Davis
CPA – Chief Operating Officer/Chief Financial Officer

Gemell is a seasoned C-suite executive with 25+ years of experience across high growth startups, founder-led, and/or private equity-backed companies. He drives scalable, profitable growth through strong leadership and financial discipline across diverse industries and businesses of various sizes.

READ MORE
ROLL UP
Chris Marti
Head, Applications

Chris is a product and technology executive with 15+ years of experience in enterprise SaaS, focused on supply chain and retail technologies. He led product at Sourcemap through its Series B and held key roles at OpSec Security advancing track-and-trace solutions. At Mineral City AI, he aligns product, commercial, and customer success teams to deliver market-defining B2B2C solutions.

READ MORE
ROLL UP
David Spenciner
MBA - Advisor, R&D and Business Strategy

Dave brings deep expertise in business strategy, IP, and engineering for medical device startups. He has led multiple companies through FDA approval and market entry, combining technical insight with strategic guidance. At Mineral City AI, he helps shape product innovation, protect intellectual property, and drive clinical expansion.

READ MORE
ROLL UP
Dr. Michael Freidl
Advisor, Medical and Military Applications

Mike, an Army veteran and orthopedic surgeon, leads hospital VAT committees focused on quality, safety, and tech adoption. At Mineral City AI, he brings clinical insight and leverages his CBP connections to support government contracting, trade compliance, and anti-counterfeiting efforts as a veteran-owned small business.

READ MORE
ROLL UP