VERIFY WHAT’S INSIDE // AT SCALE
Mineral City AI was founded by experts in medical imaging, brand protection, and global supply chains who saw firsthand the risks created by verification gaps. We built XR Vision™ to make product verification as fast and seamless as scanning a barcode—providing instant, non-destructive visibility without opening a box or slowing operations.
THE TEAM // BEHIND THE TECH
Mineral City AI was founded by a cross-disciplinary team of physicians, AI specialists, engineers, and leaders in brand protection and global supply chains. Across healthcare, manufacturing, and logistics, we saw the same challenge: once a product is sealed, verifying what is inside often requires opening or destroying it.
That lack of visibility can complicate quality investigations, counterfeit detection, regulatory compliance, and inventory decisions. We created XR Vision™ to provide another way forward. By combining advanced X-ray imaging with AI-assisted analysis, the platform evaluates the internal contents and configuration of sealed products—without opening or destroying them.
The result is additional product-level evidence that can help organizations investigate concerns, compare inventory, and make more informed quality decisions.
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Travis Meyer, MD Co-Founder & CEO
Dr. Meyer is a physician, entrepreneur, and educator with over a decade of experience in radiology, innovation, and startup growth. A former Associate Professor and Vice Chair of Radiology at UF Health Jacksonville, he previously founded and exited EQIP Inc., a healthcare IT company. At Mineral City AI, he leads strategy, commercialization, and investor relations, driving the vision to redefine authentication and supply chain security through AI and advanced imaging.
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Chandana Kurra, MD Co-Founder & Chief Business Development Officer
Dr. Kurra is a physician and entrepreneur specializing in bridging medicine, biotech, and technology. With a background in radiology at UF Health Jacksonville and Massachusetts General Hospital, she now focuses on commercialization and strategic partnerships that bring Mineral City’s AI-powered imaging and biotech innovations to market. She drives business development and client engagement across pharmaceutical and biotech industries where safety and trust are paramount.
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David B. Spenciner Medical Applications R&D and IP Strategy
David B. Spenciner, PE, ScM, MBA leads Research & Development and IP Strategy for the medical device division at Mineral City, where he also serves on the board. He is Principal of Spenciner Consulting Services LLC, advising medical device companies on IP, regulatory strategy, and fundraising.
Previously a Research Fellow at DePuy Synthes Mitek Sports Medicine (Johnson & Johnson), Dave helped launch multiple products and drive new technology development. He also teaches as an Adjunct Faculty member at Rensselaer Polytechnic Institute and has lectured at universities in the U.S. and U.K. -
Dr. Michael Freidl Co-Founder & Medical and Military Applications
Mike, an Army veteran and orthopedic surgeon, leads hospital VAT committees focused on quality, safety, and tech adoption. At Mineral City AI, he brings clinical insight and leverages his CBP connections to support government contracting, trade compliance, and anti-counterfeiting efforts as a veteran-owned small business.
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Chris Marti EVP Software Applications
Chris is a product and AI leader with 15+ years of experience building and scaling B2B SaaS platforms for supply chain, retail, and product security. He has led fundraising and growth initiatives at Sourcemap, B2B Soft, and One Door, delivering measurable results including $20M in Series B funding and enterprise SaaS adoption across 30,000+ locations. At Mineral City AI, he leads the platform and AI applications strategy, overseeing product vision, modular SaaS architecture, and enterprise onboarding.
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Greg Simons Senior Software Engineer
Greg is an experienced Software Engineering Manager with over 15 years of specialization in brand protection and medical devices. Throughout his career, he has led cross-functional teams, driven product innovation, and delivered secure product releases in highly regulated environments. At Mineral City AI, he helps drive efficient development practices, scalable architecture, and a focus on quality software solutions.
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Wil Parea Applied Machine Learning Engineer
Wil is an applied machine learning engineer with a background in computer vision and software development. He has trained and deployed vision models and built production defect-detection systems for imaging and manufacturing. At Mineral City AI, he develops computer vision pipelines for defect detection and object localization on X-ray images.
MISSION //
To help manufacturers make better-informed quality decisions through intelligent, non-destructive verification of sealed products.
VISION //
A future where greater product visibility enables safer products, stronger supply chains, and greater confidence across manufacturing.
- Built by experts to solve real-world verification challenges.
- Global talent. Proprietary technology. One powerful solution.
- Exceeded pre-seed funding goals, accelerating XR marker and IP development.
- Laboratory workshops validated product visibility, traceability, and relevance.
- Engaged global experts to identify shared security and visibility challenges.
- Launched cross-industry pilots and expanded authentication and compliance expertise.
- Launched go-to-market strategy targeting high-risk supply chains.
- Began strategic partner deployments focused on scalable adoption.
IN THE NEWS
Discover our latest thinking on product security, supply chain visibility, and the technologies shaping the future of verification.